Here i have used depth in the letters by making them look 3d

its the wrong way around

 these are a few typeography ideas/ fonts i have started to come up with for using in the new building,

Craig Ward (Typeographer)

I find these all really interesing, i really like the watery ink effects, it works relly well with black on white.

These are drawings that could be used to help people find there self around the new building, they would be put onto walls to represent different parts of the building for example the 2 above would be art and music, i tried to make them really simple and also the current school logo influenced this idea.
Im also thinkin of giving a figure to represent were a strand is.

i think coca cola have a good use of graphic design, their logo is easy to read,  has a unique style to it, it is easily recognizable and couldn't really get it mixed up with another brand. The colour makes it easy to picture the logo in your brain and if you saw it u would know it was coca cola.

Nike has a strong visual identity, when you see the logo it makes you think of sport or fashion, world widley known, they have used a tick that everyone recognizes as Nike.

 

 Kelloggs are well recognised aswell but for making well known serials such as Corn Flakes, Crunchy Nut and Coco Pops. when u see kelloggs you automatically trust the product because the company is so well reconizable.

Brand Identity

a brand identity represents a company's values, services, ideas and personality. a consistent brand can do your advertising for you. it can generate loyalty from your customers.